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Digital Marketing Strategy & Guides
Get ahead and expand your
DIGITAL MARKETING
knowledge.
How to Create a Lead Magnet That Attracts the Right Customers
If you want more people signing up for your email list — and eventually becoming paying customers — you need a lead magnet. A lead magnet...
The Truth About a Customer's Lifetime Value (LTV)
What is Lifetime Value (LTV)? Lifetime Value, or LTV, is one of the most important metrics a business can track. At its core, LTV...
5 Ways Email Marketing Builds Loyal customers That Social Media Can't Touch
A follower might double-tap your post, but a loyal customer shows up, buys again, and tells their friends about you. Social media may help with visibility, but when it comes to building real relationships that drive repeat business, email marketing is in a league of its own.
Why Social Media Followers Don't Equal Sales (and Email Does)
It’s tempting to measure success by the size of your social media following. A big number looks impressive, right? But here’s the harsh truth: followers don’t equal sales. The reality is that social media is designed for attention, not conversions...
How Email Marketing Lowers CAC
The most effective strategy to lower CAC is to...
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